Write it last, keep it short, say one thing

The long biography at the bottom of your profile is not where you win a booking, because by the time anyone reaches it they have already decided to book you or not. It is a confirmation document, and a confirmation document has a much smaller job than a sales page.

That does not make it worthless. It makes it cheap, and most new earners spend a weekend on the wrong half of the page.

What the reader is doing down there

Few readers get that far at all: Jakob Nielsen's 2008 analysis for Nielsen Norman Group estimated that users read about 20% of the text on an average web page. Two kinds of people scroll that far.

The first has decided yes and is checking for a reason to change their mind. They are looking for anything that reads as unserious, unstable or unclear about what you actually do.

The second is comparing two profiles that looked identical above the fold. They are looking for a tiebreaker, and the tiebreaker is almost always specificity: which of you sounds like you have done this before.

Neither of them is looking for your story. The eye-tracking version of this argument covers where attention goes first; this is only about what happens after it lands.

The one thing it should say

Pick the single fact about how you work that a buyer could not infer from your price and your format line.

How you approach a job. What you refuse. What you are unusually good at, stated as a thing rather than an adjective.

"I score against a fixed rubric and write a justification for each axis, so two jobs from me are comparable" is a sentence that does work. "I'm passionate about helping people feel confident" is a sentence that survives being deleted.

One paragraph, three to five sentences, and stop.

What to leave out

Your history with the platform, unless it is short and flattering. Anything apologetic about being new - the gap and newness question resolves better by silence than by explanation. Availability promises you have not tested against a real week. A second copy of your price list, which will fall out of date independently of the first one and make you look careless.

Also leave out anything that competes with your lead offer for attention. If you run several formats, the ordering problem is a structural one and belongs above the fold rather than in prose - the piece on structuring multiple offers has the arrangement.

Write it last, and then leave it

The order that works is: format line, price, what arrives, then the biography, because the biography is easy to write once the first three exist and impossible before.

Revisit it twice a year, not twice a month. Marketplace ranking responds to completed work and response times far more than to copy, so rewriting the paragraph is a way of feeling productive without being productive.

The buyer-side account of what someone is actually weighing when they choose a person - which is mostly risk rather than prose quality - is set out in Rate Penis's guide to commissioning a judge. Anything you write about how precisely you assess should also be something you can stand behind, and the conventions people expect are documented on the measurement side rather than invented per profile. The tools that already produce an instant generic assessment sit here, which is the useful reminder that your paragraph needs to describe judgement, not output.

If you are writing this section for a Rate Cock listing specifically, the field limits and what shows in search results are on the judges page.